This is us

Simcha and Zalman Minkowitz

This is us

Zalman and I started on this journey over fifteen years ago, two young people full of spirit, starting our life together.

In 2003 Zalman’s father (a diamond dealer for many years) with the help of his brother, opened the doors of a small jewelry boutique. Zalman approached his father asking him if he could take the job of managing the new showroom.

Over the next fifteen years Zalman built his father's business from the ground up. Young and new to the industry, Zalman was driven, dedicated and full of good ideas. He created a space that became known to have the finest selection of jewels and customer service, comparable to none. The store now has clients from across the globe, with a sterling reputation of integrity and honesty.

After 10 years of building a strong family business, Zalman and I decided it was time to venture out on our own. Like a bird with new wings, we slowly stretched out our wings to see how high we could fly.

In the summer of 2012 we opened the doors of our beautiful upstate showroom. Far away from the city noise, all the way up in the quiet of Catskill mountains. Our first summer in the mountains was a success. Feeling more confident, we continued opening our seasonal shop every summer since until this very day.

We named our store Amor Fine Jewelry.  Amor, is the Spanish word for loveJewelry is bought with love, given with love and received with love. We thought the name appropriate.

As our customer base grew we decided it was time to leave the comforts of our family business and open a shop of our own.  After eight months of intense planning, building and designing we are thrilled to open the doors of our flagship store at 4606 13th Avenue, in the heart of Boro Park.

We are dedicated to bringing an incredible collection of jewels and the best customer service to the table. We believe buying jewelry is an experience and look forward to giving you the most luxurious experience possible.

One of our truths is that every client can have a luxurious experience without the hefty price tag. All our jewelry is marked at the most competitive prices. At Amor Fine Jewelry you will always get jewelry at an incredible value. That is our personal guarantee.

Our favorite parts of the business are making new connections and meeting new clients. Over the years the amount of people we have connected with is truly astounding. We are so blessed to have made so many beautiful friendships.

Amor Fine Jewelry was opened with you in mind.

Thank you to all our customers, our family and friends who believed in our dream and helped make it a reality.

We are forever grateful.

Looking forward to serving you.


With love,


Zalman & Simcha Minkowitz


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