our mission

Our goal is simple. So simple, in fact, that it’s right there in our name.

‘Amor’ means love. At Amor Fine Jewelry we believe that’s what the jewelry experience is all about, and our goal is to have that reflected throughout the entire process. From the first moment in your search for the perfect piece, we are here to guide you through and make sure every detail is just right. Providing all the care and attention you deserve, Amor is with you every step of the way.

our values

When you step into Amor Fine Jewelry, it’s not so much a shopping trip as it is a homecoming.

Our customers are family, and we’re here to provide you with a warm and special shopping experience.

Everything we do begins and ends with our motto: love. Jewelry should be purchased with love, given with love, and accepted with love. Our job is to ensure that the process is as seamless and wonderful as it can be.

Whether that means procuring the highest quality product at the best price, sharing our knowledge, or providing sterling customer service, we will do what it takes to ensure that your jewelry shopping experience is an incredible one.

"Zalman and Simcha are the most knowledgeable, personable, kind jewelers you will ever find. Shopping here is not an excursion, it's the ultimate experience! The decor and design of the space takes your shopping to a whole new level!"

— rivky jacobs

our team

Zalman Minkowitz


Zalman is driven by a passion for fine art and design. Over nearly two decades in the industry, he has found ways to secure the highest quality product at the best price point. Thanks to his keen eye for timeless design, Amor Fine Jewelry became known for providing unique style at an incredible value.

our team

Simcha Minkowitz

Marketing Director

Simcha is the soul of the business. She believes deeply in the value of connection, and building strong personal relationships with customers is her highest priority. To Simcha, everyone is family, and it’s no wonder that feeling is reflected back with customers that keep returning.

our team

Roma Eliazarov

Jewelry Craftsman

Roma is an expert craftsman with decades of jewelry making and sculpting experience from a young age in Russia. His attention to detail and standards of perfection make his work simply exceptional.


our story

Our journey began some fifteen years ago, as a young, spirited couple first starting our life together.

In 2003, Zalman’s father, a longtime diamond dealer, opened the doors of a small jewelry boutique. While well-versed in the diamond trade, he didn’t know much about managing a shop, so he hired Zalman to manage the new showroom.

Over the next fifteen years, Zalman built the business from the ground up. Young, driven, and passionate, he poured his heart and soul into creating a jewelry shop that stood out for its carefully curated collection, exceptional quality, and stellar track record. His hard work paid off; today, the business has dedicated clients from around the globe who keep coming back to the shop they know and love.

After a decade spent building a strong family business, we decided it was time to venture out on our own and share our passion, knowledge, and creative expression with our customers in a space that was uniquely ours.

Our new little business needed a name, and we soon found one that fit us perfectly. We started with ‘Amor,’ the Spanish word for ‘love’. Jewelry is something that is bought with love, given with love, and received with love—and most importantly, we put a little bit (or a lotta bit, really) of love into every part of our business and everything we do.

In the summer of 2012, we opened the doors to our beautiful, upstate New York Amor Fine Jewelry showroom in the calm quiet of the Catskill mountains.

We didn’t know if we would make it, but we were determined to try—and by the end of the season, it was clear that our first stint as an independent jewelry business was a rousing success. With our confidence boosted, we continued operating our seasonal shop every summer thereafter (and still do, in fact!).

As our customer base grew, we decided it was time to create a more central and permanent space so we could better serve our Amor family. After eight months of intense planning and building, pulling on our nearly two decades of experience in the industry to design the perfect space, we were thrilled to open the doors of our flagship store at 4606 13th Avenue, in the heart of Brooklyn’s Boro Park.

Launching this new chapter in our story has been an incredible experience. We’re excited to provide you with a luxurious shopping experience in a modern and beautiful showroom that was designed with you in mind. And while our physical space may have changed, our values remain the same.

First and foremost, we are committed to providing our customers—our second family—with unparalleled service and care. We believe that buying jewelry is a special experience and look forward to making your experience as wonderful as it can be. From the moment you step into our new, state-of-the-art boutique until you walk out holding (or wearing!) your purchase and long afterward, we will be by your side.

One of our truths is that every client should enjoy a luxurious experience and product without the hefty price tag. All our jewelry is marked at the most competitive prices, which means that at Amor Fine Jewelry you will always get jewelry at an incredible value. That is our personal guarantee.

It’s been nearly two decades, but making connections and meeting new clients never gets old. In fact, it’s our favorite part of the business. Over the years, we have connected with people of all stripes and types, and each one has taught us something new. Many of our clients become close friends, and by that mark, we count ourselves as blessed to have made so many beautiful friendships. We look forward to welcoming you to our circle.

Thank you to all our customers, our family, and our friends who believed in our dream and helped make it a reality. We are forever grateful.
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